A Memeumentary centres on the subreddit r/wallstreetbets, a forum used to discuss stock and option trading, in an examination of the influence and potentialities of memes and online humour. Alongside trading advice, memes have their own equally valued ‘flair’ within the forum that help to drive the financial playings of the group. This video repurposes popular memes shared in response to the subreddit’s focus on GameStop
(GME) stocks, coming to a climax in late January 2021 when members caused the stocks to surge.